Blog
Insights on marketing technology,
performance, and measurement.
May 19, 2026
AI Won't Replace Strategy in Paid Media (at least for now)
AI makes paid media faster — but speed without strategy just scales mistakes. Why connected CRM and sales data, business judgment, and human relationships still decide your results.
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January 15, 2026
Measuring What Matters: Connecting Campaigns to Revenue
Most marketing teams track clicks and leads. Fewer track which clicks and leads actually become revenue. Here's how to close that gap.
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March 31, 2025
How to Measure the Sales and Revenue Generated by Each Marketing Channel
Measuring leads isn't enough. Learn how to build a revenue attribution and ROAS-by-channel report that connects your ad spend to the actual sales recorded in your CRM.
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March 19, 2019
How to Connect Optimizely CMS Forms to Your CRM Using Zapier
Learn how to automatically send the data from an Optimizely CMS form to your CRM or marketing platform using Webhooks and Zapier — no custom integration required.
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