Alejandro Torres — Marketing Technology & Performance Consultant
I help B2B companies and agencies connect paid media, tracking, CRM, and automation — so they can see which campaigns actually create revenue.
Marketing gets hard when media, tracking, and CRM are disconnected.
You generate leads — but can't see which ones turn into revenue.
Your ad platforms and CRM don't share clean, reliable data.
Reporting and lead qualification depend on too much manual work.
I find where these gaps happen — and connect the media, tracking, CRM, and reporting behind them.
Three ways I turn marketing
into revenue.
Most growth problems aren't one broken channel — they're disconnected ones. I work across the full path, from the first click to closed revenue.
Acquire better leads
Paid media strategy and hands-on campaign management across Google, Meta, Microsoft, and LinkedIn — built around lead quality and business results, not just volume.
Measure what works
Tracking and reporting that connect campaign activity with qualified leads, sales opportunities, and revenue — so you can see what's actually driving the business.
Connect the systems behind growth
CRM integrations and automated workflows that cut repetitive work, improve data quality, and help marketing and sales respond faster.
Work that connects spend to revenue.
From paid media programs managing $2M+ in spend to attribution systems that tie campaigns to closed revenue — here's the kind of work I do across media, measurement, and marketing operations.
Connected campaign, lead, CRM, and revenue data using automated workflows, BigQuery, and Looker Studio—giving teams a clearer view of marketing performance.
Improved campaign efficiency through better account structure, more reliable measurement, lead-quality feedback, and ongoing optimization.
Supported regional demand-generation programs across Latin America through paid media, webinars, lead nurturing, and marketing automation.
What colleagues and clients say about working with me.
Experience across media, data, technology, and business strategy.
Digital Media Leader
Lead paid media strategy for agency clients, establish measurement frameworks, guide campaign optimization, and turn performance data into clear recommendations for clients and internal teams.
Digital Marketing Consultant
Advise clients on paid search, campaign measurement, CRM attribution, automation, and reporting across a diverse range of industries and business models.
Founder & Marketing Technology Consultant
Provide independent consulting and develop research and content focused on digital strategy, marketing technology, automation, and applied AI.
Digital Marketing Manager
Led regional demand-generation programs, digital campaigns, webinars, lead nurturing, and marketing automation across Latin America. These initiatives generated more than 180,000 leads.
I combine strategy with hands-on implementation.
I am a bilingual marketing professional with more than 12 years of experience working across the United States, Mexico, Puerto Rico, and Latin America.
My background includes paid media, analytics, CRM integrations, automation, and technical implementation. I am particularly effective when a team needs someone who can understand the business problem, determine how the different systems should work together, and help put the solution into practice.
I regularly collaborate with marketing leaders, agency teams, developers, analysts, sales teams, and other business stakeholders. Part of my role is making technical subjects easier to understand and turning them into decisions people can act on.
Connect on LinkedIn → How I work
Understand the goal, the customer journey, and how data moves between platforms.
Define the media, measurement, and automation setup the goal actually needs.
Build the campaigns, tracking, CRM integrations, and workflows — then validate the data.
Use lead-quality, sales, and revenue data to improve performance over time.
Let's connect your marketing to revenue.
Available for consulting, fractional leadership, audits, implementation, and agency partnerships.