Alejandro Torres, Marketing Technology & Performance Consultant

Marketing technology & performance consultant. I connect paid media, tracking and CRM so B2B teams and agencies can see which campaigns actually make revenue.

Start with an audit See how it works
Taking new projects LinkedIn
Alejandro Torres, Marketing Technology & Performance Consultant
Years experience
12+
Ad spend managed
$2M+
Leads generated
180K+

OMCP® Certified TrainerGoogle AdsGA4Microsoft AdvertisingHubSpot

Most teams see the click. Few see the revenue.

This is the path I connect, from the first ad click to closed revenue.

Revenue data flows back to bidding (offline conversions)

  1. Ad click Google · Meta · Microsoft · LinkedIn
  2. Tracking GA4 · Tag Manager · enhanced conversions
  3. Lead in CRM HubSpot · routing · AI qualification
  4. Opportunity sales pipeline
  5. Revenue closed-won deals
  6. Reporting BigQuery · Looker Studio · dashboards

Connected: ad click, tracking, CRM, opportunity and revenue share one data path, and revenue data flows back to the ad platforms.

Illustrative system map. Tools vary by client.

Three layers, connected end to end.

Most consultants own one layer. I connect all three.

Paid mediaTrackingCRMPipelineRevenue
Covers: Paid media channels

Get better leads

Google, Meta, Microsoft and LinkedIn campaigns built for lead quality, not just volume.

  • Paid search & social
  • Performance Max
  • Budget & bidding
Paid mediaTrackingCRMPipelineRevenue Reporting
Covers: Tracking and reporting

Measure what works

Tracking from first click to closed deal in your CRM, with reporting that builds itself.

  • GA4 & Tag Manager
  • Offline conversions
  • BigQuery & Looker Studio
back to bidding Paid mediaTrackingCRMPipelineRevenue
Covers: CRM, pipeline and feedback loop

Connect your systems

CRM integrations and automations that remove manual work and speed up follow-up.

  • HubSpot & lead routing
  • Zapier, APIs, webhooks
  • AI lead classification

Start with a Click-to-Revenue Audit.

I review your tracking, attribution and paid media, then hand you a prioritized fix plan. Then you choose what comes next.

Click-to-Revenue Audit

For teams spending on paid media who can't say which campaigns produce revenue.

  • Data map from ad click to CRM to report, with every break marked
  • Tracking review: GA4, Tag Manager, enhanced and offline conversions
  • Paid media review: structure, bidding, lead-quality signals
  • CRM attribution check: leads tied to source, campaign and revenue
  • Prioritized fix plan, walked through on a call
Request an audit

After the audit

Implementation project

I build the fixes: tracking, CRM integration, lead routing and reporting.

Scope a project

Monthly retainer

Ongoing paid media management and optimization, guided by revenue data.

Discuss a retainer

Agencies: any of the above, white-label or embedded with your team, in English or Spanish.

Talk about agency support

A good fit if

  • You invest in paid media every month and use a CRM
  • Leadership asks which campaigns drive revenue
  • You want one person who can plan and build

Probably not a fit if

  • You need one-off posts or a single campaign setup
  • You're not running paid media yet
  • You're looking for the lowest hourly rate

What working together looks like.

Every engagement starts with the Click-to-Revenue Audit. From there, the system keeps improving.

  1. 1. Diagnose

    The audit. I map how data moves from ad click to CRM and find where it breaks.

    Request the audit

  2. 2. Design

    A prioritized plan: media, tracking and automation the goal needs.

  3. 3. Implement

    I build it and validate the data end to end.

  4. 4. Optimize

    Lead quality, pipeline and revenue data guide every change.

Ongoing: monthly retainer Optimize loops back to Design.

Ways to engage: Audit then Implementation project then Monthly retainer or Fractional leadership

12+ years. Real companies, real numbers.

Earlier: performance marketing roles, US and LATAM

  1. Yara International · LATAM

    Digital Marketing Manager

    Regional demand generation across Latin America.

    More than 180,000 leads, LATAM demand generation, 2018-2020

  2. Curiosithink

    Founder & Marketing Technology Consultant

    Independent martech and automation consulting.

  3. Optidge

    Digital Marketing Consultant

    Paid search, CRM attribution and reporting.

  4. Populicom

    Digital Media Leader

    Paid media and measurement for agency clients.

More than 2 million dollars in paid media spend managed across these programs

Brands and teams I have worked with, from the US and Puerto Rico to Latin America.

What clients and colleagues say.

I plan it, then I build it.

Bilingual consultant, 12+ years across the US, Mexico, Puerto Rico and Latin America. I sit between marketing leaders, developers, analysts and sales, and turn technical problems into decisions people can act on.

Connect on LinkedIn
  • Google Ads
  • Meta Ads
  • Microsoft Ads
  • LinkedIn Ads
  • GA4
  • Tag Manager
  • BigQuery
  • Looker Studio
  • HubSpot
  • Zapier
  • US · Mexico · Puerto Rico
  • Latin America
  • English and Spanish

Let's connect your marketing to revenue.

Tell me where your data breaks. I'll reply personally with next steps.

  • A personal reply within 24-48 hours
Prefer to message first? Message me on WhatsApp
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