Get better leads
Google, Meta, Microsoft and LinkedIn campaigns built for lead quality, not just volume.
- Paid search & social
- Performance Max
- Budget & bidding
Alejandro Torres
See which campaigns actually make revenue.
Marketing technology & performance consultant. I connect paid media, tracking and CRM for B2B teams and agencies.
OMCP® Certified TrainerGoogle AdsGA4Microsoft AdvertisingHubSpot
Most teams see the click. Few see the revenue.
This is the path I connect, from the first ad click to closed revenue.
Revenue data flows back to bidding (offline conversions)
- Ad click Google · Meta · Microsoft · LinkedIn
- Tracking GA4 · Tag Manager · enhanced conversions
- Lead in CRM HubSpot · routing · AI lead qualification
- Opportunity sales pipeline
- Revenue closed-won deals
- Reporting BigQuery · Looker Studio · dashboards
Illustrative system map. Tools vary by client.
Three layers, connected end to end.
I work all three layers, and the handoffs between them.
Measure what works
Tracking from first click to closed deal in your CRM, with reporting you don't have to rebuild every month.
- GA4 & Tag Manager
- Offline conversions
- BigQuery & Looker Studio
Connect your systems
CRM integrations and automations that remove manual work and speed up follow-up.
- HubSpot & lead routing
- Zapier, APIs, webhooks
- AI lead qualification
12+ years. Real companies, real numbers.
Earlier: performance marketing roles, US and LATAM
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Yara International · LATAM
Digital Marketing Manager
2018 to 2020
Regional demand generation across Latin America.
More than 180,000 leads, LATAM demand generation, 2018-2020
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Curiosithink
Founder & Marketing Technology Consultant
2019 to present
Independent martech and automation consulting.
-
Optidge
Digital Marketing Consultant
2022 to present
Paid search, CRM attribution and reporting.
-
Populicom
Digital Media Leader
2023 to present
Paid media and measurement for agency clients.
More than 2 million dollars in paid media spend managed across these programs
Start with the audit.
It maps your tracking, attribution and paid media, then hands you a prioritized fix plan.
Click-to-Revenue Audit
For teams spending on paid media who can't say which campaigns produce revenue.
- Data map from ad click to CRM to report, with every break marked
- Tracking review: GA4, Tag Manager, enhanced and offline conversions
- Paid media review: structure, bidding, lead-quality signals
- CRM attribution check: leads tied to source, campaign and revenue
- Prioritized fix plan, walked through on a call
Implementation project
I build the fixes: tracking, CRM integration, lead routing and reporting.
Scope a projectMonthly retainer
Ongoing paid media management and optimization, guided by revenue data.
Plan a retainerFractional leadership
A part-time Head of Performance who owns the roadmap and the vendors.
Discuss a fractional roleHow it runs
- Diagnose The audit
- Design Prioritized plan
- Implement Build and validate
- Optimize Led by revenue data
Ongoing: monthly retainer Optimize loops back to Design.
White-label support for agencies. Any of the above, under your brand or embedded with your team, in English or Spanish.
Talk about agency supportA good fit if
- You invest in paid media every month and use a CRM
- Leadership asks which campaigns drive revenue
- You want one person who can plan and build
Probably not a fit if
- You need one-off posts or a single campaign setup
- You're not running paid media yet
- You're looking for the lowest hourly rate
What clients and colleagues say.
What truly set Alejandro apart was his ability to take technical and complex data and transform it into easy-to-understand cases that effectively convinced decision-makers not well-versed in digital. His skill in bridging the gap between digital KPIs and real business results was exceptional.
I plan it, then I build it.
Bilingual consultant, 12+ years across the US, Mexico, Puerto Rico and Latin America. I sit between marketing leaders, developers, analysts and sales, and turn technical problems into decisions people can act on.
Connect on LinkedIn- Google Ads
- Meta Ads
- Microsoft Ads
- LinkedIn Ads
- GA4
- Tag Manager
- BigQuery
- Looker Studio
- HubSpot
- Zapier
- US · Mexico · Puerto Rico
- Latin America
- English and Spanish
Let's connect your marketing to revenue.
Tell me where your data breaks. I'll come back with next steps.
- A personal reply within 24-48 hours
Prefer to message first? Message me on WhatsApp